Research (Competitor Analysis)

 Some of the ChatPack's competitors would be name brand backpack brands like JanSport, North Face, etc. These backpacks are basic and are only useful for holding items like folders and papers. These brands use bland colors and simple designs for their products. On the other hand, The ChatPack will use unique designs and vibrant colors on the bags. Not only will this bag look appealing, but it isn't just an ordinary bag. it solves the homework you insert into it and helps you complete any assignment you need.

 

JanSport: A normal, boring, everyday backpack. Although it is durable and reliable, it is bland and plain.



North Face: Although it is built for the outdoors and made uniquely, it only serves as a normal bag and has no high-tech features like the ChatPack.




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